Fair & Lovely had its genesis in scientific discovery, and science is where the heart of our business always is. Through unceasing rigorous research and development, we seek to deliver fairness treatments* with superior efficacy, to reach more and more women around the world.

Fair & Lovely’s unique formula is put together through extensive research, consumer & clinical studies and the product efficacy is tested and proven by dermatologists. All effective ingredients in the Fair & Lovely formulation function synergistically to lighten skin colour through a process that is natural, reversible and completely safe.